Answers for operators evaluating VR Goals.
The questions we hear most from vacation rental leaders. Don't see yours? Email [email protected].
What is VR Goals?
VR Goals is an operating system for vacation rental property managers. It brings every part of your operation into one system: Align, revenue analytics, operations, guest services, accounting, finance, owner CRM, marketing and listing visibility. The apps are live today, with business-team automation rolling out in early access.
Is the business team available today?
The apps are live now and deliver value on their own. Business-team automation is rolling out through 2026 in early access. Until then, your team runs the apps directly.
Does VR Goals replace Guesty or Hostaway?
No. Your PMS stays your system of record for reservations stay in Guesty, your ledger stays in QuickBooks. VR Goals is the operating system on top: it runs the work natively (ops, guests, revenue, accounting, marketing, owners and goals) and connects to those records so they're never overwritten.
Which systems does VR Goals connect to?
Out of the box: Guesty (PMS), QuickBooks Online (accounting), Breezeway (operations), HubSpot (CRM), Zoom Phone and WhatConverts (calls & lead tracking), Twilio (guest messaging & voice), and Facebook & Instagram via Meta (marketing ads). Contracts via DocuSign and PandaDoc. Additional PMS and OTA channels (Airbnb, Vrbo, HomeAway) on request.
How is trust accounting handled?
The Trust Accounting agent runs three-way match across your PMS ledger, general ledger journal entries, and operations-platform job costs. A daily variance check enforces owner-fund separation with a $1.00 tolerance. DRE-ready exports included.
How long does onboarding take?
Typical operators are live on Guesty sync within days, not weeks. Full trust accounting + multi-market orchestration is usually a 2–3 week configuration cycle, depending on portfolio complexity.
What size portfolio is VR Goals built for?
Designed for multi-market operators managing 10–1,000+ properties. Built around the pain points and workflows that only show up when you run several markets at once.
How does VR Goals pricing work?
Pricing is based on portfolio size, team access, business areas, rollout needs and any usage-heavy features. Request a pricing review and we'll size the right proposal for your markets and integration surface.
Is my data secure?
VR Goals is read-only on your PMS by default; any writes are gated behind explicit operator approval. Data is encrypted in transit and at rest. Full security posture available on request.
Can I turn on just part of the system?
Yes. Turn on only what you need: Revenue Analytics, Operations, Guest Services, Accounting, Finance, Owner CRM, Marketing and Listing Visibility, all on top of the Align bundle. Start with one app and expand.
Does VR Goals support goals?
Yes: Goals is the always-on planning layer and it's live today. Goals cascade from company to market to property, and results roll up from your apps across the business, so drift shows up before it lands in a monthly report.
What happens before automated work goes out?
High-stakes actions like pricing changes, owner communications and payouts default to human approval. VR Goals drafts and routes the work, and the operator approves.
How do I request access?
Fill out the form on the home page (vr-goals.com/#access) or email [email protected]. We reply within one business day.