For Track users
Track runs your back office.
VR Goals runs your growth.
You already run Track as your enterprise PMS for reservations, trust accounting, owner and guest CRM, all in one system of record. VR Goals integrates with it and never replaces it. It adds the layer on top for goals and team alignment, FP&A and forecasting, real-time pacing and an owner-acquisition engine, with a simpler view for every role and AI-powered business-team workflows rolling out in early access.
Integrate, don't replace
Track stays your source of truth.
Switching PMS is painful. You don't have to. VR Goals sits on top of Track and reads from it. Your bookings, your accounting, your team's workflows all stay exactly where they are.
✓ Guaranteed
We never overwrite Track
Track remains the system of record for reservations, listings, and channels. VR Goals reads from it and acts around it: it never changes your bookings behind your back.
✓ Guaranteed
Two-way sync, on your terms
Reservation, listing, guest, and task data flow into VR Goals automatically. Where you want agents to write back: a status, a note, a task: you decide which fields they can touch.
✓ Guaranteed
Keep your Track workflows
Your team keeps booking, messaging, and managing your portfolio in Track exactly as they do today. VR Goals adds the layer Track was never built to be: goals, accounting, and cross-market alignment.
Track vs. VR Goals
What each one handles.
Track is your enterprise system of record. VR Goals turns it into goals, forecasts and one operating picture every role works from.
| Track (your PMS) | VR Goals (on top) | |
|---|---|---|
| Reservations, listings & channels | Source of truth | Reads from Track |
| Goals across markets | Not included | Built in |
| Trust accounting & month-end close | Built-in trust accounting | FP&A, forecasting & faster close on top |
| Revenue pacing vs. goal | Standard reports | Booking-curve pacing |
| Owner CRM & growth | Owner & guest CRM | Owner-acquisition pipeline: leads → contracts |
| One operating picture | Per department | One simple view per role |
What you get
Your Track data, turned into decisions.
A PMS stores your data. VR Goals apps turn it into something your team can act on: drawing from Track and giving each role a simpler, sharper view of what matters.
01
Goals
From your Track data
Performance across every listing and market
What your team gets
Goals and cascading objectives on one scoreboard the whole team works from: planning cycles, departments and live check-ins, no more digging through reports.
02
Revenue Analytics
From your Track data
Bookings, rates and cancellations as they happen
What your team gets
Booking-curve pacing against goal, occupancy and rate health: with built-in dynamic pricing.
03
Accounting & Finance
From your Track data
Folios, expenses, taxes and payouts
What your team gets
QuickBooks P&L, bank reconciliation and month-end close, plus cash-flow forecasting and budget-vs-actual: books closed in under 5 days instead of 15+.
04
Operations
From your Track data
Reservations and turnover tasks
What your team gets
Cleans, maintenance and inspections with templates, vendor management and quality review: scheduled off your reservations so nothing slips between checkout and check-in.
05
Guest Services
From your Track data
Guest profiles and conversations across Airbnb, Vrbo & Booking.com
What your team gets
Pre-arrival check-in verification, a unified inbox, refunds and review management: at-risk stays surfaced before they turn into bad reviews.
06
Owner CRM
From your Track data
Owners, ownerships and payouts
What your team gets
An owner-acquisition pipeline with leads, proposals, contracts, cadences and territory maps: the growth engine a PMS was never built to be.
Plus HK Reconciliation, Marketing and Listing Visibility. Turn on only what you need.
More than a dashboard
Tools that keep listings live, ranked & booked.
Beyond the apps, the platform watches your listings and markets your portfolio: so nothing slips and every property keeps working.
Uptime monitoring
Listing health
Continuous checks that every listing is live and in sync across Airbnb, VRBO and HomeAway. Get alerted the moment a listing goes dark, a calendar desyncs, or content is rejected: before it costs you a booking.
Search visibility
Listing rankings
Track where each listing ranks in Airbnb search, by market, with competitor comparison and AI-driven optimization that tells you exactly what moves you up the page.
Marketing
Promote underperformers
Promote your underperforming units with Facebook & Instagram ad campaigns: built to launch and tune automatically, with spend gated behind your approval.
Getting started
From Track to aligned in three steps.
01
Connect Track
Authorize the integration in minutes. We pull your reservations, listings, guests and tasks: read-only until you say otherwise.
02
Your data maps in
Your reservations, listings, guests and tasks flow into one Common Operating Picture across every market: the foundation every app runs on today, and the AI-powered business team will as it ships.
03
Your team aligns on goals
Set goals, watch pacing, close the books faster, and run owner growth: all on top of the Track you already trust.
Track integration FAQ
Does VR Goals replace Track?
No. Track stays your enterprise PMS and system of record for reservations, trust accounting, owner and guest CRM. VR Goals sits on top and adds the goal-alignment, FP&A and growth layer, then connects back to Track.
What Track data does VR Goals read?
Reservations, listings, guests, tasks and financials. VR Goals reads from Track automatically and turns that data into goals, forecasts, pacing and owner growth.
How long does the Track integration take?
Track HS is pending early access. Join the list and we will review your stack before we sequence the rollout.
Does VR Goals write back to Track?
Read-first by default. Any write-back, such as a status, note or task, is something you explicitly enable, so Track is never changed behind your back.
Do I need to change my Track setup?
No. Your team keeps booking, accounting and managing owners in Track exactly as they do today. VR Goals adds the goal, FP&A and alignment layer on top.
What does VR Goals add that Track doesn't?
goals & team alignment, FP&A, forecasting and budget-vs-actual on top of your accounting, booking-curve pacing vs goal, an owner-acquisition pipeline beyond owner management, marketing, and one simple operating picture per role across every market.
Early access for Track users
Add the goal layer Track
never had.
Tell us about your portfolio and which apps you want to see, and we'll reach out within one business day to schedule your discovery call.
Track stays your source of truth
Track stays your source of truth. Your bookings, accounting, owners and guests stay exactly where they are.
Pending early access
Guesty is live today. Track HS is a pending PMS integration we are sequencing with qualified operators.
Built for multi-market operators
Designed from day one for portfolio operators. These are the pain points, workflows and integrations that only show up when you run several markets at once.